Selling Solar in the Summer: Tips to Maximize Momentum

Summer is go time in the solar world. Long days, higher utility bills, and warmer weather all add up to big opportunities. But to really make the most of the season, it's not just about showing up, it’s about selling smart.

Here are a few ways to boost homeowner conversions while the sun (and demand) is high.

Lead with the Utility Bill

No one loves opening their electric bill in July or August. Higher A/C usage means higher costs and most homeowners are feeling the squeeze. This is the perfect time to show how solar performs best when bills are at their worst. 

Help homeowners understand that their system will generate the highest production during the months when they need it most. And while the sun shines strong in summer, it doesn’t shine 24/7. That’s why adding a battery can be a game-changer. It allows homeowners to store excess power during the day and use it in the evening or on cloudy days. It adds peace of mind, long-term savings and backup power.

Create Urgency Around Timing

With the federal tax credit expiring at the end of the year, now is the time to act. Many homeowners may not realize how fast things are moving, so it’s important to help them understand that waiting until fall could push them too far into the backlog to install in time to claim the federal tax credit. Encourage your prospects to get in line now, so they can lock in the full savings while it’s still available.

Get Creative with Referrals

Take advantage of the season and your happiest customers. Summer is the perfect time to host informal customer referral events like a backyard BBQ. Offer to sponsor burgers, hot dogs and drinks if they invite 10+ homeowner friends over. It’s a low-cost, high-impact way to get warm leads from trusted sources, and one closed deal makes it more than worth the investment.

Put Some Sizzle in Your Sales 

Need a conversation starter or the perfect homeowner referral gift? Sungage has premium summer swag like customized Solo Stove bonfire pits, Yeti coolers and outdoor game sets—perfect for your referral cookout! Contact your Sungage account manager to learn about all the Sungage swag options that are available.

Keep it simple. Keep it seasonal. Keep it moving. Summer is short, and so is a homeowner’s attention span. By leaning into high bills, tax credit timing and referral creativity, you’ll set yourself up for a seriously strong season.

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